, Author at Ryan Cornelius Design

Jaguar rebrand

Wed, 20 Nov 2024 14:46:52 +0000

Some people say don’t try to fix something that isn’t broken. Jaguar are trying to push the narrative they are moving with the times. From a designers pov, there are a lot of flaws with their new branding. It’s almost like its been rushed through. A few more stages of the branding process and they would have had something special.

The new branding aims to reposition the make, whose future vehicles will be 100% electric and around twice as expensive as current models.

“We think there will be a lot of new customers,” said Jaguar MD Rawdon Glover – predicting that a massive 80% to 90% of the upcoming models’ audience will be first-time Jaguar buyers.

He describes these customers as independently minded, younger, wealthier, urban, and not wanting something run-of-the-mill.

The company describes the relaunched brand characteristics as “exuberant Modernism.”

“It’s about this timelessness that’s seen as contemporary, but has a newness and familiarity to it,” said brand design director Richard Stevens. He joined 18 months ago from MAP Project Office. Here, he heads up JLR’s 800-strong design operation.

Stevens’ role was to transform the name into a brand, and move into the world of experiences. The brief included creating a device mark (logo), strikethrough, colour palette and two maker’s marks.

Full Article https://www.designweek.co.uk/jaguar-attempts-to-pounce-on-the-future-with-major-rebrand/

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Good Marketing? Bad Marketing?

Fri, 09 Mar 2018 15:56:52 +0000

There has been mixed emotions and high strung opinions regarding the recent support/publicity stunt by McDonald’s in light of International Woman’s Day.

You have to admit, from a branding and marketing POV it certainly was a very bold idea. For the full article click below.

Image and Article Credit: Business Insider – Link

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Sustainable and profitable – Ten Tree

Tue, 01 Aug 2017 11:03:34 +0000

Running a profitable business that is also sustainable are often two aspects that don’t always come hand in hand. Ten Tree, a company using great fashion garments as their tool to help the world. Planting 10 trees for every item sold, their ethos is simple. They have since changed ecosystems which has helped lead to jobs in highly deprived areas. It’s companies like this that we should all invest in. Let’s get shopping.

TEN TREE

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