Some people say don’t try to fix something that isn’t broken. Jaguar are trying to push the narrative they are moving with the times. From a designers pov, there are a lot of flaws with their new branding. It’s almost like its been rushed through. A few more stages of the branding process and they […]

There has been mixed emotions and high strung opinions regarding the recent support/publicity stunt by McDonald’s in light of International Woman’s Day. You have to admit, from a branding and marketing POV it certainly was a very bold idea. For the full article click below. Image and Article Credit: Business Insider – Link

Running a profitable business that is also sustainable are often two aspects that don’t always come hand in hand. Ten Tree, a company using great fashion garments as their tool to help the world. Planting 10 trees for every item sold, their ethos is simple. They have since changed ecosystems which has helped lead to […]

Just a small insight in to the process in which is used to take pencil to vector. Doing this process for multiple ideas to a single client gives an idea of the time spent to perfecting a strong brand identity.

It’s always nice to explain yourself in the most direct way. Fewer, yet more powerful words. MERAKI being the favourite here. MERAKI (Greek Language) “To do something with soul, creativity, or love: When you leave a piece of yourself in your work” Something that should always be everyone’s aim. No matter the role/task. Inspired.   […]

The fusion of great designers and great engineers. With the Aeromobil 3.0 the possibilities are endless. Flying cars by 2015. Making popping out for some milk a lot more fun. Aeromobil Official Site